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Setting up a display at a trade show is expensive business. You
have to rent the space, create a display, promote it, stock it,
and staff it. Before you decide to get involved, take a serious
look at the costs of all of these components.
Start planning well ahead. You already know this, right? Keep
yourself as organized as possible
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Youâve heard the expression, âthe devilâs in the detailsâ. This is especially applicable to trade show exhibiting where success hinges on all the big and little things that constitute a trade show appearance.
The process starts with the obvious: selecting the right trade shows to attend; designing a high quality exhibit booth to properly portray your
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You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.I Survived the Landscape Industry Trade ShowArticle by Henry SiegelCopyright © 2003 by ProGardenBizSummary: Humorous story about attending an industry trade show. Designed to entertain, but
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