As an early stage startup company matures, the image that was right for the times four years ago as an “up & comer� is often no longer appropriate. This emerging business now needs a more mainstream image to convey its strong new corporate identity. The transition to a mainstream image necessitates not only a change in
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Setting up a display at a trade show is expensive business. You have to rent the space, create a display, promote it, stock it, and staff it. Before you decide to get involved, take a serious look at the costs of all of these components. Start planning well ahead. You already know this, right? Keep yourself as organized as possible
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I used a combination of an email campaign and attendance at a Trade Show recently to get a 14.8% success rate for a client. Here's how it happened.The Trade Show--------------I attended a major trade show recently, the InternationalOnline Show in London. I wanted to follow up a verysuccessful email campaign I had put together for
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