Why are companies joining the trade show bandwagon? One of the major reasons for the continuing trade show popularity is the personal contact opportunity to observe innovations in business products and services. In an era of impersonal electronic communication, trade shows offer face- to- face meetings that are critical for companies to compete in
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What do you do about events that have very few attendees? What about those with lots of attendees but who run from seminar to coffee and back again. There is no simple answer. Instead there is a strategy you need to have if you find yourself in these situations. The strategy starts before you even get to an
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You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.I Survived the Landscape Industry Trade ShowArticle by Henry SiegelCopyright © 2003 by ProGardenBizSummary: Humorous story about attending an industry trade show. Designed to entertain, but
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