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Introduction to Trade Show Displays
When it comes to displaying items at a trade show, you have many
options from banner stands, literature stands and pop-up
displays. You may choose to use more than one type of trade
show display unit since each one can be used together to
give a more full effect and useful information.
Banner Stands Banner stands come in an array of sizes and
designs. the majority of banner stands are portable are designed
to be set up in very quickly and have a practical existence for
several trade shows as long as they are treated properly.
Deciding on which type of banner stand is best for you is to
decide among the varieties available. The main types are
retractable, spring back and telescopic.
Rollable banner stands are great for creating a floor standing
photo mural. This type has hardware that allows the graphic
image to be seen from the floor to the top of the image. The
main selling point for this type is that from the front of the
stand all your potential customers will see is the image. All of
the hardware is either hidden or a small portion is at the top
or the bottom of the stand. Therefore, the hardware is not what
is noticed by visitors to your display. The rollable display can
also be attached side by side with other rollable banner stands
to create a much longer imager that can be as long as ten feet
or more.
Retractable banner stands may be better if you are seeking
durability. The graphic in this unit is rolled in and out of a
metal housing, which is at the bottom of the display. With
retractable banner stands, the lamination is on both sides this
will aid in preserving and protecting the image from any type of
damage.
Literature Racks
Literature racks also come in many different styles, designs and
sizes that will enable you to fit all of the literature that you
would like to offer to potential customers. Most of the time
trade show literature racks are silver or black and have 3 to 5
pockets. A few larger ones are similar to a magazine rack that
you commonly see at the grocery store holding comic books.
The most popular literature rack is probably the Zed Up. This
great literature rack has a shelf system that can be folded down
and put into its own bag for transporting. The main reason this
type of literature rack is popular is that you do not have to
remove the literature when you are ready to pack up. There are
two sizes of the Zed Up, one with 3 pockets that will hold
single brochures and another that will hold larger quantities of
literature in each pocket.
You may desire a more sleek and modern design which would be the
Slope literature rack. It is also very easy to transport by just
folding the rack flat. It has 3 pockets that will hold
literature 10 inches wide by 57 inches high and 16 inches deep.
The slope has its own carrying bag as well for easier transport.
Pop-up displays
There are quite a few different types of pop-up displays that
you can enjoy using for your trade show needs. There are five
fashionable types that most people prefer which include the
Standard Pop-up Displays, the Photo Mural Pop-up Displays, the
Fabric Mural Pop-up Displays, the Commercial Pop-up Displays,
and the 3-D Style Pop-up Displays. Each one has their own unique
qualities and style to enhance your trade show experience.
The commonest is the standard pop-up. These are normally around
10 feet wide with a curved design. They are usually made with
lightweight aluminum frame, PVC or steel channel bars,
individual aluminum, or Velcro fabric panels.
The photo mural pop-up displays are pretty much like the
standard pop-up displays except they use photo mural panels
instead of the Velcro fabric panels. The photo mural pop-ups
draw more attention because of the large format graphics that
they use.
With the fabric mural pop-up display, you do not have to worry
about set up as much. The mural is attached to the frame, which
makes setting up faster and easier than with the standard or the
photo mural style. This type also weighs less than most standard
pop-ups on the market today. You can choose from a curved or
non-curved design and most come with their own carrying bag.
Commercial Pop up displays may be what you need, but they are a
bit more expensive. This type is sturdy and can take a bit more
mistreatment or mishandling than other units can.
One of the newest pop up displays on the market today is the 3-D
Style Pop-up Display. These are similar to the fabric mural
displays in that the fabric image is attached to the frame, but
you can choose from different shapes such as square or round.
Set up is easy and quick.
Everything Displays, Inc. is the publisher of this article and
is a leading provider of trade show
displays, exhibits, booths and accessories, with one of the
largest product selections on the web in the industry.
Permission is granted to reprint this article, either online or
in written publications, as long as this resource box and the
link to www.EverythingDisplays.com are attached at the end of
the article.
About the author:
Everything Displays is an online retailer offering a full
selection of trade show displays, booths, exhibits, and display
accessories. Their website is www.everythingdisplays.
com
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