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Trade Show Giveaways: What Works
You have your trade show exhibit ready to go, the trade show
booth is set up, and your product is a winner. Now all you need
are the customers. Standing room only, please. Right?
Well, for most trade show exhibitors, attracting customers is
just as important as the product they are selling. Enter trade
show giveaways! Trade show giveaways are promotionals tools
(items, handouts, marketing materials) designed to attract
customers, promote business, and help market a product after the
trade show exhibit is over. By using these strategies, the goal
is to bring business to your trade show exhibit, then give the
customer something to remember your product by. Hopefully, the
promotional item will be a success and your customers will leave
satisfied, happy, and gladly telling everyone they encounter
about your fabulous product and great free trade show giveaways.
There are some choices to make when deciding what promotional
tools to use. Ultimately, the goal is to choose the promotional
method that will attract the most visitors to your trade show
booth, and make your trade show exhibit a success. You will also
need to determine the amount of marketing dollars you have to
spend on your promotional materials. If you are unable to afford
what you believe is the best promotional or marketing tool
available, then you may have to settle for other items until
your budget allows you to expand in this area. Many promotional
tools are designed to be kept by the customer, and to remind the
customer continually of your products and services. This is
accomplished through items that have been customized with your
company's information and logo. Items such as free pens,
notepads, balloons, magnets, and key chains are perfect examples.
Another great and effective trade show marketing strategy is to
have a raffle where the entrants are required to either sign up
at your trade show booth (using their contact information) or
leave a business card (you can set up a bowl or container to
collect the cards), and then after they have enjoyed the
exhibits, they will return to your booth for the announcement of
the prize winner. The wonderful benefits from using this
technique is that you have a book full of contact information
and a container full of business cards that you may use in the
future to contact these potential customers.
Another great idea is to use an attention grabber to attract
customers to your trade show booth. This includes ideas such as:
setting up a massage chair (sit back and watch how long the line
grows as customers wait for their free massage), or even setting
up a free food giveaway. These are just a few things you can do
to catch the eye of the customer. Things such as free massages
and food will help bring the customer to your trade show booth,
and and a free promotional item is something they can take home
with them to remember your company's name.
Above all else, it doesn't matter how many trade show giveaways,
free food, or raffles that you have if you don't have a
ready-made script and properly greet all of your potential
clients. When you notice a customer looking at your display,
immediately greet them with a smile and start a friendly
conversation with them. Your products, giveaways, and tickets
are there to work for you, but you must be the one to work them.
If you need to have assistants help you, then by all means do
so. You should never enter into a trade show exhibit without
adequate preparation and help.
Remember that the most important giveaway that you have to offer
all of your customers is your genuine smile and friendly
conversation.
About the author:
Mat Kelly is the president of ExhibitDEAL the Original Exhibit
Wholesaler specializing in http://www.exhibitdeal.com>trade show displays,
exhibits and booths. ExhibitDEAL sells portable trade show
exhibits at nearly half the market rate and offers a 100%
money-back guarantee.
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