Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather than income generators, so obviously they’re hot
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You’ve heard the expression, “the devil’s in the details�. This is especially applicable to trade show exhibiting where success hinges on all the big and little things that constitute a trade show appearance. The process starts with the obvious: selecting the right trade shows to attend; designing a high quality exhibit booth to properly portray your
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You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.I Survived the Landscape Industry Trade ShowArticle by Henry SiegelCopyright © 2003 by ProGardenBizSummary: Humorous story about attending an industry trade show. Designed to entertain, but
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