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As an early stage startup company matures, the image that was right for the times four years ago as an “up & comer” is often no longer appropriate. This emerging business now needs a more mainstream image to convey its strong new corporate identity.
The transition to a mainstream image necessitates not only a change in
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You’ve heard the expression, “the devil’s in the details”. This is especially applicable to trade show exhibiting where success hinges on all the big and little things that constitute a trade show appearance.
The process starts with the obvious: selecting the right trade shows to attend; designing a high quality exhibit booth to properly portray your
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As soon as you make the decision to exhibit at a trade show, you have the opportunity to promote your company’s website, increase your visibility on the Internet, and also use the Internet to sell your products or services.
Clients who plan to attend a trade show often want to know the techniques of
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Consumer Electronics Show's good, bad, ridiculous
Any trade show that spans the better part of a week and almost 2 million square feet of space will, by definition, be about a lot of things. But as I walked the floor, listened to the keynotes and scanned the...
Thu, 12 Jan 2012 19:30:02 -0800
UPDATE: Top food trade shows and events in 2012
Kicking off the food calendar for 2012 is the 37th annual Winter Fancy Food Show in the US, an important trade expo where premium fine foods make their debut before being picked up by major retailers around the world. And with the return of Vinexpo to Hong Kong this year, look for a lot of movements in the wine world to emerge out of Asia, where the thirst for wine has seen explosive growth over ...
Thu, 12 Jan 2012 07:27:05 -0800
CES Unveiled reveals little about tech in 2012 so far
Technology’s biggest trade show has already gotten underway in Las Vegas, but there have been few teasers to get anyone excited about the field in 2012 thus far.
Sun, 08 Jan 2012 23:53:49 -0800