Many times when a trade show is planned for there isn’t someone who watches the budget and tracks where the money goes. But, if you do want to know where your trade show marketing dollar goes and want to do better, this article is for you.You should track each expense and when you show is
Read more ...

What do you do about events that have very few attendees? What about those with lots of attendees but who run from seminar to coffee and back again. There is no simple answer. Instead there is a strategy you need to have if you find yourself in these situations. The strategy starts before you even get to an
Read more ...

I used a combination of an email campaign and attendance at a Trade Show recently to get a 14.8% success rate for a client. Here's how it happened.The Trade Show--------------I attended a major trade show recently, the InternationalOnline Show in London. I wanted to follow up a verysuccessful email campaign I had put together for
Read more ...