As an early stage startup company matures, the image that was right for the times four years ago as an “up & comer� is often no longer appropriate. This emerging business now needs a more mainstream image to convey its strong new corporate identity. The transition to a mainstream image necessitates not only a change in
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One of the major objectives of any trade show exhibit is to create a lasting impression in the attendee's mind. After all, if a visitor can't remember you, how can he give you his business? You also want to create a positive impression, and unfortunately, that's harder to do than the negative equivalent. Which brings us to humor. People
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Are you considering taking part in a trade show for the first time? It can be quite an investment in time and money, so get the answers to the following questions first.1.Is the trade show focused? You want to make sure it will be attracting your target market. Talk with the people who are putting
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