You’ve heard the expression, “the devil’s in the details�. This is especially applicable to trade show exhibiting where success hinges on all the big and little things that constitute a trade show appearance. The process starts with the obvious: selecting the right trade shows to attend; designing a high quality exhibit booth to properly portray your
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When you are planning for your next trade show exhibit you should look back to when you were only browsing the many different booths, exhibits, and displays. Remember what type of exhibits got your attention. Your presentation should also draw the crowd. Before you just rush out and purchase displays for your trade show exhibition you must take into consideration
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I used a combination of an email campaign and attendance at a Trade Show recently to get a 14.8% success rate for a client. Here's how it happened.The Trade Show--------------I attended a major trade show recently, the InternationalOnline Show in London. I wanted to follow up a verysuccessful email campaign I had put together for
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