Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather than income generators, so obviously they’re hot
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No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively: 1) Have a sales representative exhibit your line at a trade show. If you can't afford a booth and travel expenses,
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As soon as you make the decision to exhibit at a trade show, you have the opportunity to promote your company’s website, increase your visibility on the Internet, and also use the Internet to sell your products or services. Clients who plan to attend a trade show often want to know the techniques of
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